A fractional marketing leadership engagement to build and operationalise the GTM strategy for a growing telehealth business, covering customer acquisition, subscription retention, and affiliate and partner growth.
This fractional engagement is with a confidential consumer health and telehealth company, with a preference for candidates based in the New York or Westchester area. The Director of Marketing will work closely with executive leadership to create scalable frameworks for launching new healthcare offerings, improving subscription retention, and developing affiliate and partner channels. The contract is initially structured as a three-month engagement with potential for extension based on business needs.
The ideal candidate has built marketing engines within telehealth or direct-to-consumer healthcare environments, understands both patient acquisition and long-term lifecycle engagement, and brings prior consulting or fractional advisory experience to the table.
- Build and operationalise a GTM strategy for new telehealth and healthcare service launches
- Partner with executive leadership to develop scalable marketing processes and playbooks
- Drive patient acquisition, onboarding, and engagement across direct-to-consumer channels
- Lead subscription, retention, and lifecycle marketing initiatives to improve customer longevity
- Develop and maximise affiliate and partner marketing opportunities
- Lead cross-functional marketing initiatives without relying on direct authority
- Proven telehealth or direct-to-consumer healthcare marketing experience
- Hands-on expertise across growth, retention, CRM, ecommerce, or partnerships
- Experience developing and executing GTM strategy from the ground up
- Demonstrated ability to build scalable marketing systems and playbooks
- Prior consulting, fractional, or advisory engagement experience
- Experience in startup or high-growth company environments preferred
Talener is a technology and digital staffing firm that places fractional, contract, and permanent professionals across a range of industries. In this engagement, Talener is recruiting on behalf of a confidential consumer health and telehealth company seeking senior marketing leadership on a fractional basis.
Trusted by fast-growing companies around the world
