Fractional Director of Marketing

1r Agency is a Shopify and Klaviyo specialist digital commerce agency seeking a fractional Director of Marketing at roughly 25 hours per week. The role owns the full marketing function, from high-level strategy through hands-on execution, partnering with the VP of Growth Marketing, Director of Business Development, and internal subject-matter experts. The scope spans content, thought leadership, case studies, integrated campaigns, email lead generation, co-marketing partnerships, events, website messaging, and marketing operations.

The ideal candidate is a senior B2B marketer who writes exceptionally well, can establish clear priorities and processes without a large team or budget, and brings 7 to 10 or more years of marketing experience, ideally within an agency, ecommerce, SaaS, or digital commerce environment.

• Partner with the VP of Growth Marketing to develop and execute the agency's marketing strategy, calendar, and priorities
• Lead content, thought leadership, and social strategy across LinkedIn, email, website, and other key channels, including ghostwriting for agency leadership
• Build a consistent pipeline of client case studies, testimonials, and proof points from concept through publication
• Develop and oversee integrated campaigns, email nurture programmes, and lead-generation content such as guides, reports, and webinars
• Turn strategic partner relationships into co-marketing activations, including joint webinars, campaigns, and newsletter partnerships
• Establish marketing operations frameworks, performance reporting, and measurement processes for the VP of Growth Marketing and agency leadership

• 7 to 10 or more years of B2B marketing experience, preferably in an agency, ecommerce, SaaS, or digital commerce environment
• Demonstrated experience owning or leading a B2B marketing function or a significant portion of one
• Excellent writing, editing, storytelling, and communication skills, including ability to ghostwrite executive thought leadership
• Strong working knowledge of content strategy, demand generation, email marketing, events, and co-marketing partnerships
• Ability to operate independently, prioritise without a large team, and manage internal and external resources across multiple concurrent initiatives
• Comfortable with performance data and measurement frameworks to continuously optimise marketing output

1r Agency is a digital commerce agency that partners with leading and emerging brands to build high-performing digital experiences. The team works across strategy, design, technology, and marketing, with deep expertise in the Shopify and Klaviyo ecosystem.