A fractional Director of Marketing is needed to assess, evolve, and scale the marketing function supporting a growing technology product portfolio, covering GTM strategy, product marketing, and demand generation.
Robert Half's marketing and creative client is seeking a fractional Director of Marketing for a 4 to 6+ month contract engagement, operating fully remote at 40 hours per week. The successful candidate will serve as both a strategic advisor and hands-on leader, helping to assess current marketing capabilities, build scalable processes, and align marketing activity with broader business objectives across a growing portfolio of technology products.
The role suits a builder-type leader who has entered organisations during periods of growth or transformation, rapidly identified opportunities, and implemented frameworks that deliver measurable outcomes. Experience in B2B SaaS or technology product marketing is essential, along with a track record of leading cross-functional teams through product launches and growth initiatives.
- Assess current marketing capabilities, team structure, processes, and technology stack
- Develop and execute go-to-market strategies aligned to product portfolio objectives
- Create positioning, messaging, and GTM frameworks across multiple products
- Optimise demand generation, customer acquisition, lifecycle marketing, and content strategies
- Establish scalable marketing operations, KPIs, and reporting best practices
- Lead cross-functional planning for product launches and provide mentorship to the marketing team
- 8 to 10+ years of marketing experience, including senior leadership roles such as VP Marketing, Head of Marketing, or Fractional CMO
- Proven track record developing and executing GTM strategies for B2B SaaS or technology products
- Strong background in product marketing, positioning, messaging, and customer acquisition
- Experience building, mentoring, and leading high-performing marketing teams
- Hands-on proficiency with HubSpot, Salesforce, Google Analytics, and comparable platforms
- Strong analytical, strategic planning, and stakeholder management skills
Robert Half is a global professional staffing and consulting firm placing specialists across finance, technology, marketing, legal, and administrative disciplines. The company connects businesses with contract, interim, and permanent talent across a broad range of industries and functions.
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