Interim Director of Demand Generation & Industry Marketing

LaSalle Network is recruiting an interim demand generation leader on behalf of a B2B SaaS company based in Chicago. The engagement covers a planned leave of absence and is expected to run for six months, with a possible permanent conversion in 2027. The role sits within an established marketing organisation and carries full ownership of demand generation strategy and execution across key products, markets, and customer segments.

The successful candidate will step in quickly, assess existing programs, maintain momentum, and identify opportunities for measurable improvement. They will manage a small in-house marketing team directly, coordinate external agencies, and document key processes to ensure a smooth handover at the end of the engagement. Strong collaboration with Sales and Product Marketing is central to the position.

• Own and execute demand generation strategy across products, markets, and customer segments using integrated, multi-channel campaigns.
• Lead ABM programs targeting both new pipeline generation and expansion within existing accounts.
• Partner with Sales to align marketing activity to revenue goals and accelerate opportunities.
• Manage campaign performance and pipeline contribution, optimising programs using data and analytics.
• Directly manage and develop a small team of marketers, setting priorities and providing coaching.
• Document key programs, processes, and priorities to ensure a smooth transition at the end of the engagement.

• Eight or more years of B2B marketing experience in a SaaS or technology-driven environment, with Enterprise SaaS preferred.
• Demonstrated success in demand generation, ABM, integrated campaigns, and pipeline development.
• Experience working closely with Sales on both new-logo acquisition and customer expansion.
• Proficiency with ABM, CRM, and marketing automation platforms including 6sense and Salesforce.
• Strong analytical mindset with the ability to connect marketing activity to revenue outcomes.
• Proven people-management experience and the ability to operate with a high degree of autonomy from day one.

LaSalle Network is a staffing and recruiting firm specialising in direct hire and temporary placements across accounting, finance, marketing, technology, HR, and other disciplines. The firm serves organisations of all sizes across a broad range of industries and has operated for over two decades.