A fractional leadership role overseeing brand and performance marketing for high-growth DTC or omnichannel consumer brands, covering paid media, lifecycle marketing, and influencer programmes.
This fractional Director of Brand Marketing and Growth role is suited to a senior marketer with deep experience across both brand building and performance channels. The position spans paid media management (Meta, Google, TikTok), full-funnel optimisation, lifecycle marketing via Email and SMS, and the development of influencer and affiliate programmes with measurable returns. The role is estimated at 10 to 20 hours per week and operates fully remotely.
The successful candidate will bring strong analytical capabilities across Shopify, GA4, and CRM platforms, and will be comfortable leading fractional teams, agencies, and contractors in a fast-moving startup environment. Experience in beauty, skincare, wellness, fashion, or lifestyle categories is strongly preferred.
- Lead brand and performance marketing strategy for high-growth DTC or omnichannel consumer brands
- Manage paid media campaigns across Meta, Google, and TikTok with a focus on full-funnel optimisation
- Oversee lifecycle marketing programmes via Email and SMS using Klaviyo
- Build and scale influencer and affiliate programmes with clear ROI accountability
- Analyse performance data across Shopify, GA4, and paid platforms to inform decisions
- Manage fractional teams, agencies, and contractors with clarity and structured accountability
- 8 to 12 or more years leading brand and growth marketing for DTC or omnichannel consumer brands
- Proven ability to balance brand marketing and performance marketing at scale
- Deep expertise in paid media platforms including Meta, Google, and TikTok
- Strong lifecycle marketing fluency, particularly Email and SMS via Klaviyo
- Hands-on experience with Shopify, GA4, and CRM tools
- Comfortable operating in a scrappy, fast-moving startup environment with cross-functional collaboration
ForceBrands is a specialist staffing and recruitment firm focused on the consumer goods sector, connecting brands in food, beverage, beauty, and lifestyle with experienced commercial talent. The company places candidates across full-time and fractional engagements at brands of varying scales.
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