A growth-stage consumer health and wellness company is seeking a Fractional CRO to sharpen its commercial strategy and drive profitable omnichannel growth across sales, brand, e-commerce, and partnerships.
A growth-stage consumer health and wellness business is bringing on a Fractional Chief Revenue Officer to unify its commercial organisation and accelerate profitable growth. The role spans brand, digital, e-commerce, product, partnerships, and sales, connecting these functions around clear priorities, KPIs, and near-term growth initiatives.
The successful candidate will be a hands-on executive comfortable moving between strategy and execution. Experience in health, wellness, supplements, or sports performance is strongly preferred, as is a track record of driving profitable growth within entrepreneurial or high-growth consumer businesses.
- Develop and activate an integrated revenue strategy spanning sales, brand, e-commerce, digital growth, product, and partnerships.
- Identify growth opportunities across customer acquisition, retention, pricing, channel expansion, and new markets.
- Improve the customer journey and marketing funnel to lift conversion, lifetime value, and profitability.
- Translate customer, channel, and market data into investment priorities, forecasts, budgets, and performance targets.
- Guide brand positioning, creative, influencer, email, SEO, and paid growth programmes.
- Partner with finance and functional leaders on commercial planning and KPI visibility, and coach the existing commercial team.
- Senior commercial leader with significant CPG experience across revenue growth, brand, digital, product, partnerships, and sales.
- Proven track record of accelerating profitable growth in entrepreneurial or high-growth consumer businesses.
- Deep DTC and digital experience including social commerce, performance marketing, influencer strategy, and e-commerce.
- Strong P&L orientation with the ability to use KPIs, customer insights, and marketing effectiveness analysis to guide decisions.
- Experience in health, wellness, supplements, sports performance, or a related consumer category strongly preferred.
- Adaptable, hands-on executive able to move comfortably between strategy, team leadership, and day-to-day execution.
ForceBrands is a specialist staffing and executive search firm focused on the consumer goods industry. It connects emerging and established brands across food, beverage, health, wellness, and beauty with commercial and operational talent across permanent and fractional engagements.
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