A fractional CRO engagement to lead go-to-market transformation for a newly carved-out enterprise software business with a US ARR base and roughly 60 quota-carrying sellers currently in slight decline.
This engagement is with a private equity-backed carve-out of an enterprise software business operating at significant scale in the US market. The company sells complex, multi-year contracts to enterprise customers and is transitioning from on-premises to SaaS, with an emerging AI product line. The US go-to-market is currently underperforming, and the investment thesis centres on returning the business to meaningful annual growth.
The fractional CRO will act as an independent advisor to management and the private equity fund, beginning with a GTM diagnostic before supporting the leadership team through the broader transformation. The initial commitment is likely two to three days per week for the first three months, potentially winding down into lighter advisory support through implementation. Board attendance may be required. This role suits an experienced operator already working independently or building a portfolio career.
- Conduct a GTM diagnostic to identify weaknesses in sales organisation design, incentive structures, and market positioning
- Redesign sales organisation structure and compensation to rebalance toward new-logo growth
- Define the role of channel and partner models within the broader growth plan
- Support market awareness and positioning as the business establishes itself as a standalone brand
- Advise on the long-term shape of the GTM organisation and future leadership requirements
- Attend Board meetings and act as a peer and mentor to the global CRO
- Former CRO or CCO of a software business at $1bn revenue scale or larger
- Demonstrated experience in private equity-backed environments
- Proven track record of returning a declining or underperforming sales organisation to double-digit growth, including changes to systems, processes, and people
- Experience with channel and partner go-to-market models
- Board-level credibility and ability to operate as a senior peer and advisor to executive leadership
- Availability for two to three days per week initially, with flexibility as the engagement evolves
Finatal is a specialist executive search and interim management firm focused on private equity-backed businesses. The firm places senior finance, commercial, and operational leaders into portfolio companies across transformation, carve-out, and growth mandates.
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