Fractional CMO, Head of Growth

The Six Pack Dad Tribe is a 1-on-1 coaching business specialising in nutrition and fitness for busy professional dads. Operating since 2017, the company has an established offer, funnel, sales process, and fulfilment system in place. The next stage is scaling paid acquisition to grow qualified booked calls while maintaining strong return on ad spend.

The fractional CMO will work directly with the Owner and General Manager, holding broad responsibility for paid channel strategy across Google, YouTube, and LinkedIn, as well as funnel optimisation, messaging and creative testing, and marketing analytics. The engagement begins with a 90-day pilot, with performance-based compensation structured around incremental net income above an agreed baseline.

• Develop and own the overall marketing and growth strategy
• Lead paid acquisition across Google, YouTube, and LinkedIn channels
• Optimise funnels and conversion pathways to increase qualified booked calls
• Design and execute messaging, creative, and campaign tests
• Monitor and report on key acquisition economics including CAC, ROAS, and lead quality
• Identify and resolve growth bottlenecks in collaboration with the Owner and GM

• At least 3 years of marketing and growth experience in high-ticket service, coaching, or consulting businesses
• Demonstrated proficiency with Google Ads, YouTube Ads, and LinkedIn Ads
• Strong direct-response marketing and sales funnel knowledge
• Experience optimising campaigns using CAC, ROAS, and lead quality metrics
• Ability to both set strategy and execute hands-on
• Proven track record of generating profitable customer acquisition with documented results

The Six Pack Dad Tribe is a premium 1-on-1 nutrition and fitness coaching company founded in 2017 and built specifically for busy professional dads. The business targets high-income male professionals and executives seeking a sustainable, results-driven approach to health and fat loss.