A fractional CMO opportunity with a fast-growing direct-to-consumer consumer products brand, responsible for omnichannel strategy, paid media, lifecycle marketing, and team leadership across digital channels.
A rapidly growing direct-to-consumer consumer products company is looking for an experienced Chief Marketing Officer to lead and scale its marketing function. The executive will own omnichannel strategy, customer acquisition and retention, brand growth, and revenue performance across all digital channels, with accountability for forecasting, budgeting, and attribution modelling.
The role requires hands-on experience with e-commerce platforms such as Shopify, strong performance marketing expertise across paid channels including Meta, Google, TikTok, and CTV, and the ability to lead lifecycle marketing programmes covering email, SMS, and customer segmentation. The position is onsite in Scottsdale, Arizona and suits a data-driven marketing leader with a track record of scaling high-growth consumer brands.
- Develop and execute an omnichannel marketing strategy aligned with business growth objectives, owning customer acquisition, retention, and lifetime value metrics.
- Lead paid media activity across platforms including Meta, Google, TikTok, CTV, affiliate, and influencer channels.
- Drive lifecycle marketing programmes including email, SMS, customer segmentation, and marketing automation.
- Oversee marketplace growth on Amazon and other third-party channels, including advertising and listing optimisation.
- Lead annual planning, forecasting, budgeting, and performance reporting, with accountability for ROI and revenue outcomes.
- Build, mentor, and manage a high-performing marketing team, establishing KPIs and professional development programmes.
- 10 or more years of progressive marketing leadership with a strong focus on e-commerce and direct-to-consumer environments.
- Proven track record scaling high-growth consumer brands and delivering measurable revenue growth.
- Hands-on experience with Shopify or comparable e-commerce platforms.
- Strong expertise in performance marketing, paid media budget management, and attribution modelling.
- Experience with Amazon Seller Central and marketplace growth strategies preferred.
- Ability to work onsite in Scottsdale, Arizona.
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