A Melbourne-based digital commerce agency seeks a fractional CMO to modernise performance media operations, lead AI and automation adoption, and provide senior strategic oversight across key client relationships.
Overdose is a global digital commerce agency partnering with major retail and B2B brands across Australia, New Zealand and beyond. The agency operates across commerce platform design and build, marketing, SEO, data and AI-native delivery, under a model it calls Complete Commerce.
This fractional engagement is structured around two to three days per week for an initial two to three month period, with potential for an ongoing arrangement. The successful candidate will work alongside existing marketing and leadership teams to assess current media workflows, introduce scalable processes and embed AI and automation tools, while ensuring human expertise and client accountability remain central to delivery. Senior-level input across key client relationships and peak-trading eCommerce campaigns is a core part of the scope.
- Assess existing media operations and workflows to identify practical improvement opportunities
- Lead implementation of AI-driven tools and automation across performance media functions
- Establish scalable approaches to campaign planning, budget management, optimisation and reporting
- Provide senior strategic guidance across Google, Meta and broader digital advertising platforms
- Support senior client relationships, building trust with executive stakeholders on complex accounts
- Coach internal teams on new technologies and sustainable operational improvements
- Extensive senior leadership experience within a performance media or digital agency environment
- Proven track record implementing AI, automation and operational change across established media teams
- Deep understanding of retail and eCommerce performance marketing, including peak-trading complexity
- Strong technical and strategic knowledge of Google Ads and Meta platforms
- Commercial acumen and experience managing senior client and executive stakeholder relationships
- Collaborative leadership style with strong emotional intelligence and ability to influence change
Overdose is a global digital commerce agency working with ambitious retail and B2B brands across Australia and New Zealand. Operating under a select client model, the agency delivers commerce platform builds, performance marketing, SEO, data practice and AI-native execution, positioning itself as a Complete Commerce partner to its clients.
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