Fractional CMO - Home Services - Plumbing - HVAC

Magic Plumbing, Heating and Cooling is a growing home services company based in San Francisco, operating across plumbing and HVAC. The business is on a clear growth trajectory and is seeking a fractional CMO who has scaled a comparable home services operation before and can immediately assess what is working, identify gaps, and build a repeatable marketing engine to drive the company toward $10M in annual revenue.

This is a results-first engagement. The ideal candidate brings documented experience from prior home services environments, with the ability to make confident decisions across channel mix, budget allocation, and conversion performance from day one. No generalised marketing advice. Measurable outcomes are the expectation.

• Audit existing marketing channels and spend to identify quick wins and structural gaps
• Define and execute a channel strategy tailored to home services demand generation
• Own budget allocation across paid, organic, and local marketing channels
• Optimise the full customer acquisition funnel from awareness through to booked job
• Set clear KPIs and report on marketing performance against revenue targets
• Build a scalable marketing system capable of supporting sustained revenue growth

• Proven track record scaling a home services company, with specific revenue outcomes to reference
• Deep familiarity with home services marketing channels including paid search, LSA, and local SEO
• Experience owning marketing budgets and making data-driven allocation decisions
• Ability to deliver a clear 30-day assessment and action plan from the outset
• Strong accountability orientation with a focus on measurable, reported results

Magic Plumbing, Heating and Cooling is a San Francisco-based home services company providing plumbing and HVAC services. The business is in an active growth phase and is building the marketing infrastructure to support its next stage of scale.