Fractional CMO

This senior fractional CMO role sits at the heart of a fast-growing indie romance publishing brand. You will own brand and marketing strategy across the author's full catalogue, shaping everything from organic social through to paid acquisition and book launch campaigns. The initial engagement runs at 15 hours per week across a three-month trial period, with scope to expand as results are demonstrated.

The ideal candidate brings genuine fluency in current platform culture, particularly the romance reader and BookTok communities, along with proven experience growing creator or brand audiences. Comfort working with dark romance content and an ability to operate with real autonomy are both essential to this role.

• Own and execute the overarching marketing strategy for the publishing business
• Audit existing social channels and deliver a clear, specific assessment of current performance and recommended changes
• Build and manage organic growth across TikTok, Instagram, and other relevant platforms
• Create, appear in, and direct on-camera video content tailored to romance reader audiences
• Run and optimise paid advertising campaigns across Amazon Ads and Meta Ads
• Develop and execute email and newsletter strategy, driving subscriber growth and engagement
• Identify, brief, and manage influencer and content creator partnerships

• Proven, demonstrable track record of growing audiences or revenue for authors, creators, or brands
• Deep, native fluency in current social media trends including Gen Z behaviour and the BookTok space
• Confident and engaging on camera, with the range to build an authentic brand presence
• Hands-on experience with Amazon Ads and Meta Ads, or a clear ability to self-direct that learning rapidly
• Background in brand strategy or growth marketing, ideally within a startup or creative industry context
• Strong creative judgement and ability to work with significant autonomy

Maggie Sunseri Publishing is a bestselling indie romance publishing brand producing high-heat fiction for online reader communities. The business operates fully remotely and is led by a founder-operator with a direct presence across major reader platforms including TikTok and Instagram.