Fractional CMO

LegalFenix is a strategy-first legal marketing consultancy that embeds as the outsourced marketing leader for a portfolio of law firm clients. The Fractional CMO serves as the primary strategic contact for each firm's managing partner, owning the full marketing strategy, budget allocation across channels including SEO, paid search, local services ads, social, and offline activity, and the results narrative for every account.

This is a senior judgement role. The successful candidate will direct an Account Director and manage external vendors, lead monthly performance reviews and quarterly alignment sessions, and maintain forward-looking account roadmaps. Client retention and account health sit squarely with this person. The role suits a seasoned legal marketing leader who is comfortable delivering data-backed recommendations, including difficult ones, to firm owners and senior stakeholders.

• Own strategic direction and the primary client relationship for a portfolio of law firm accounts, reporting directly to each firm's managing partner
• Develop and lead multi-channel marketing strategies, allocating budgets across SEO, paid search, LSAs, social, offline, newsletters, referral development, and community channels
• Lead monthly performance reviews, interpreting data and connecting marketing activity to business outcomes
• Facilitate quarterly alignment sessions that set the next ninety days of priorities and secure continued client partnership
• Maintain structured touchpoint cadences and forward-looking roadmaps for every account, bringing proactive recommendations before clients ask
• Direct the Account Director and vendors, delegating execution while remaining accountable for client results, retention, and overall account health

• Eight or more years of marketing experience serving law firms, whether consultancy-side, agency-side, or in-house
• Demonstrated ownership of marketing strategy and six- to seven-figure budgets, with accountability for business results rather than channel metrics alone
• Executive presence and credibility advising managing partners and firm owners, including comfort delivering uncomfortable, data-backed conclusions
• Channel fluency across SEO, paid search, LSAs, social, and offline marketing sufficient to allocate budget intelligently and interrogate agency reporting
• Proven experience managing agencies and vendors and holding them accountable to scope, timelines, and outcomes
• Working command of HubSpot, Google Analytics, Google Ads, Google Search Console, and CallRail

LegalFenix is a growth-focused, strategy-first legal marketing consultancy serving law firms seeking long-term, sustainable results. Rather than selling packaged services, the firm acts as a strategic partner, aligning every marketing dollar to measurable business outcomes and providing clients with a dedicated in-house team of marketing professionals.