Fractional Chief Marketing Officer (CMO)

This is a senior, hands-on marketing leadership role for an experienced executive ready to own strategy while staying close to execution. Working directly with the CEO and a lean internal team, the CMO will set direction across brand, content, demand generation, and customer acquisition, with a strong emphasis on building sustainable organic channels to reduce dependence on paid media.

The engagement is structured as a fractional 1099 contract at roughly 20 hours per week with a flexible schedule. Monthly compensation is $5,000 to $7,000 depending on experience. The CMO will use data, experimentation, and market insight to improve funnel performance, manage external agencies and freelancers, and maintain clear reporting to executive leadership on KPIs including CAC, LTV, and conversion rates.

• Develop and own the overall marketing strategy, aligning positioning, audience segments, and initiatives with business growth objectives.
• Lead customer acquisition and demand generation across paid, organic, SEO, email, social, content, and referral channels.
• Identify the highest-leverage growth opportunities and build a sustainable acquisition model that reduces reliance on paid channels.
• Establish marketing KPIs and reporting frameworks covering CAC, LTV, conversion rates, funnel performance, and channel efficiency.
• Manage and coordinate agencies, freelancers, and contractors, providing clear direction and performance feedback.
• Continuously test, analyse, and optimise campaigns, messaging, and customer journeys based on data and market feedback.

• 8 or more years of marketing experience, including senior leadership at VP, Director, CMO, or equivalent level.
• Direct marketing leadership experience in EdTech and/or SaaS, in B2B or B2C environments.
• Proven track record transitioning organisations from paid acquisition dependency toward sustainable organic growth via SEO, content, community, or referrals.
• Strong grasp of both brand and performance marketing, with the ability to connect brand development to measurable commercial outcomes.
• Hands-on experience with marketing analytics, funnel optimisation, and data-driven decision-making.
• Based in the United States and available for approximately 20 hours per week.

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