Fractional CMO, B2B Building Services/Industrial

An established UK manufacturer and supplier of building-services products, selling to contractors, consultants and specifiers across the UK, is seeking a fractional CMO through Fractional Leaders Group. The business is positioned for its next growth stage and requires a senior marketing leader to build pipeline and generate demand, working hands-on alongside the leadership team for one to two days per week on-site near Gatwick.

The role spans strategy through to execution. You will own lead generation across both the specification and contractor sides of the market, align marketing tightly with sales, sharpen positioning, and run campaigns across LinkedIn, search, email, project intelligence and trade events. Reporting is against pipeline generated, specifications won, new accounts and revenue. Regular on-site travel to the client near Gatwick is required.

• Own lead generation across specification (consultants and engineers) and contractor channels, growing new accounts and orders
• Align marketing and sales around shared opportunities, converting leads into customers
• Develop and sharpen the company's market positioning to clearly differentiate its offer
• Repurpose and commercialise existing technical content, marketing assets and product expertise
• Plan and run campaigns across LinkedIn, search, email, project intelligence, trade events and technical content
• Report to the leadership team against pipeline, specifications won, new accounts and revenue metrics

• CMO or Marketing Director level background in B2B, with 10 or more years of senior marketing experience
• Experience in construction products, building services, M&E, industrial or another technical B2B product environment
• Sound understanding of specification-led selling and influencing consultants, engineers and contractors
• Demonstrable track record in lead generation, customer acquisition and revenue growth with measurable results
• Comfortable operating hands-on without a large internal marketing team
• Regular use of AI tools in day-to-day marketing work, and willingness to travel regularly to the client site near Gatwick

Fractional Leaders Group places experienced fractional executives with businesses that need senior, hands-on leadership. The firm focuses on matching doers rather than consultants with clients across the UK, handling engagement logistics so the fractional leader can focus entirely on delivering results for the client.