A fractional CMO opportunity with a high-growth food and beverage CPG brand, focused on building a cohesive national marketing strategy across retail channels, digital media, and field activation.
ForceBrands is sourcing a senior fractional marketing leader for a high-growth food and beverage CPG brand with distribution across natural, conventional, and mass retail channels. The adviser will own the development of a 12 to 18 month marketing roadmap designed to accelerate brand awareness, improve retail velocity, and build a scalable growth engine.
This is a founder-facing, strategic role requiring hands-on experience connecting brand positioning, digital media, shopper marketing, trade programmes, and field activation into one unified strategy. The successful candidate will also oversee the external agency ecosystem and leverage syndicated retail data to measure impact and optimise regional budget allocation.
- Develop a 12 to 18 month marketing roadmap targeting brand awareness, retail velocity, and scalable growth
- Align brand marketing, digital media, field activation, shopper and trade programmes into a single cohesive strategy
- Advise on brand positioning, messaging, creative direction, and consumer discovery
- Design and manage the external agency ecosystem across performance, PR, influencer, creative, and field partners
- Use syndicated retail data and consumer insights to evaluate marketing impact and optimise regional spend
- Partner with founders and senior leadership to set KPIs, allocate budget, and prioritise marketing initiatives
- 10 or more years of executive marketing leadership within food and beverage CPG
- Demonstrated experience driving growth across natural, conventional, and mass retail channels
- Strong understanding of retail velocity, shopper behaviour, field marketing, and store-level execution
- Proven ownership of multi-million-dollar marketing budgets
- Fluency in syndicated retail data platforms such as Nielsen, Circana, IRI, or SPINS
- Prior fractional, advisory, or high-growth brand experience preferred
ForceBrands is a specialist recruiting firm focused on the food, beverage, and consumer goods sectors. The firm connects high-growth CPG brands with experienced executive talent across marketing, sales, operations, and beyond, and is committed to diversity and inclusivity in all hiring practices.
Trusted by fast-growing companies around the world
