Chief Marketing Officer (Fractional)

BlueSuite is seeking a fractional Chief Marketing Officer to set clear direction and help execute marketing for its SaaS product serving home service businesses. The role is fractional to start, with potential to transition to a full-time position. Working directly with the founders and sales team, you will sharpen positioning, improve the customer journey from first visit through to paid subscription, and identify the channels that generate the best return.

You will own the marketing plan end to end, including priorities, budgets, and success metrics. The role requires a balance of strategic thinking and hands-on execution, including writing copy, testing campaigns, and collaborating across a small team. Candidates with experience in SaaS or field service software, and a genuine interest in the home service industry, will be well placed for this position.

• Build and own a focused marketing plan with clear priorities, budgets, and measures of success.
• Sharpen positioning and messaging for home service business owners.
• Identify and improve customer acquisition channels, including search, content, paid campaigns, email, and partnerships.
• Collaborate with the sales team to optimise the journey from first visit through to trial, demo, and paid subscription.
• Measure acquisition costs, conversion rates, and revenue to guide investment decisions.
• Stay close to customers and apply insights to improve campaigns and the company website.

• Demonstrated experience growing a software business, ideally one serving small businesses.
• Proven track record of marketing work that produced measurable customer and revenue growth.
• Ability to set strategy, write clear copy, test campaigns, and lead a small team.
• Strong analytical skills, including familiarity with marketing analytics, CRM, and performance measurement tools.
• Experience with market research, sales collaboration, and cross-functional working across product and operations.
• Relevant SaaS or technology-driven business experience, with interest in or knowledge of the home service industry as a plus.

BlueSuite is a SaaS business building software solutions for home service businesses such as contractors and field service operators. The company is at an early stage, working closely with founders to establish its market position and grow its customer base among small business owners in the home services sector.