A fractional CMO role embedded across multiple growing businesses, responsible for setting marketing strategy, aligning teams, and driving measurable growth outcomes using a structured methodology.
Authentic® is a fractional CMO and marketing transformation firm based in Minneapolis, operating since 2017. The firm places experienced marketing executives inside growing businesses as embedded senior leaders, guiding strategy, team development, and execution under a proprietary growth methodology. Fractional CMOs operate across a portfolio of client engagements simultaneously, supported by a peer community called Authentic Mindshare.
This role suits an accomplished marketing executive who views fractional leadership as a deliberate career choice. You will serve as the primary client-facing leader, accountable for marketing strategy, planning, budgeting, demand generation, brand, content, digital, and marketing technology. You will also guide clients on practical AI and automation adoption, and contribute actively to the internal Authentic Mindshare community of marketing leaders.
- Establish credibility quickly with CEOs, founders, and executive teams to earn trust as the embedded marketing leader
- Apply the Authentic Growth methodology to assess marketing maturity, set priorities, and align marketing with sales
- Lead all aspects of the client marketing function including strategy, brand, content, digital, demand generation, and martech
- Build and develop client marketing teams while integrating agencies, freelancers, and technology partners into a cohesive ecosystem
- Translate marketing performance data into executive-level business insights that support growth and profitability
- Guide clients in evaluating and adopting AI and automation in ways that are practical, ethical, and aligned with their business goals
- 15 or more years of progressive marketing leadership, with at least 5 years at Senior Director, VP, or CMO level in a non-agency setting
- Proven in-house marketing leadership experience; consulting experience is a plus
- Executive-level capability across brand, messaging, content, digital, demand generation, marketing technology, and sales alignment
- Demonstrated fluency with AI tools applied to marketing leadership, including helping clients build workflows and evaluate adoption
- Strong executive presence with the ability to influence and advise senior leaders confidently
- Genuine interest in serving small and mid-sized businesses and contributing to a collaborative peer community
Authentic® is a fractional CMO and marketing transformation firm founded in 2017 and based in Minneapolis. The firm helps growing businesses move beyond ad hoc marketing activity toward structured, strategy-led growth. Authentic has been recognised as a Best Places to Work recipient, Minneapolis/St. Paul Business Journal Fast 50, and Inc. 5000 company.
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