Founding CMO – Appt In (Part-time, Remote, Equity)

Appt In is a pre-launch, app-first platform combining booking, chat, payments and lightweight CRM for UK sole traders and small teams. The business was founded by two operators with combined experience across major UK brands, and already has hundreds of independent businesses following its progress ahead of launch.

The founding CMO will step into a live brand system and content engine, taking responsibility for positioning, campaign execution, acquisition, activation and retention. This is a hands-on, part-time remote role with occasional meet-ups in Greater London. Equity is structured to grow with contribution, and there is a path to a paid full-time leadership position as the company raises and scales.

• Shape and refine brand positioning and messaging for independent business audiences
• Generate campaign ideas and take them from concept through to launch and iteration
• Own acquisition, activation and retention across social, content, funnels and onboarding
• Collaborate with the CEO on in-app communications and the launch roadmap
• Contribute to investor materials, partnership development and community building
• Feed customer and market insight back into the product team

• Demonstrated track record of taking marketing from idea through to execution, with a portfolio to show
• Hands-on capability across content, social and performance marketing
• Data-driven approach to testing and optimisation, not just reporting
• Strong written storytelling for customers, partners and investors
• Ability to work independently without being briefed, generating ideas proactively
• Experience marketing to sole traders or small UK businesses is a strong advantage

Appt In is a UK-focused, app-first platform bringing booking, chat, payments and CRM together for independent businesses and sole traders. Founded by two operators with over 30 years of combined CRM, data and marketing experience, the company is pre-launch with a growing waitlist and community.