Fractional CFO | High Growth DTC FMCG

STOIX is conducting a confidential search on behalf of a fast-growing, bootstrapped health and wellness brand that has reached circa £8m in revenue and is targeting £15m to £20m over the next two to three years. Finance is currently managed by the founder alongside an external accountant, and the business is ready to bring proper commercial finance capability in-house for the first time.

The successful candidate will act as a genuine commercial partner to the founder, not simply a reporting function. The role is structured at approximately one to two days per week and is primarily remote, with regular travel to meet the founder in the London area. The business has real momentum at a genuinely interesting stage of its growth journey.

• Own P&L and rolling cash flow reporting, transitioning these fully in-house
• Build e-commerce and contribution margin reporting frameworks from scratch
• Drive LTV, CAC and cohort analysis to inform and sharpen growth decisions
• Identify operational and margin improvement opportunities across the business
• Support evaluation of acquisitive growth opportunities and M&A activity
• Act as a commercial sounding board to the founder, challenging as well as supporting

• Proven track record as a fractional CFO or Finance Director with strong DTC or e-commerce finance experience
• Comfortable operating in businesses with a manufacturing or own-production element
• Commercially minded and delivery-focused, not purely a compliance or bookkeeping profile
• Current on modern, AI-enabled finance tools and workflows
• Exposure to M&A or acquisitive growth is an advantage
• UK-based, with the ability to meet the founder in the London area on a regular basis

STOIX is a B Corp certified talent and advisory firm specialising in placing commercial finance leaders with high-growth consumer brands. They work on a confidential basis with founder-led businesses across DTC, FMCG and health and wellness sectors.