A fractional Chief Commercial Officer engagement supporting a profitable B2B professional services firm in the legal and insurance sectors, focused on building a more structured and repeatable commercial growth engine.
This engagement is with an established, profitable B2B professional services company serving legal and insurance markets. The business holds a strong market position and an active base of recurring client relationships, but growth has plateaued and leadership believes meaningful additional revenue remains available within the existing market. The mandate is to move from diagnosis to implementation, not to deliver a strategy document and disengage.
The Chief Commercial Officer will work alongside senior leadership to assess the current sales and business development model, identify the highest-probability growth opportunities, and install a more disciplined approach to commercial execution. The goal is a scalable, repeatable commercial playbook that reduces day-to-day reliance on executive involvement and diversifies the customer base over time.
- Assess and diagnose the existing sales and business development model, identifying gaps and opportunities
- Segment and prioritise high-value accounts and referral sources using an account-based growth approach
- Strengthen pipeline, pursuit, and opportunity management processes
- Establish commercial KPIs, reporting cadences, and sales management rhythms
- Coach the existing sales organisation to improve effectiveness and accountability
- Build a repeatable commercial playbook that can operate with reduced senior executive involvement
- Demonstrated experience scaling revenue inside relationship-driven B2B businesses such as professional services, legal, consulting, or financial services
- Hands-on background in account-based sales, referral-led growth, and complex or consultative selling
- Proven ability to design commercial KPIs and implement structured sales management processes
- Comfortable operating in lean, cost-conscious organisations alongside experienced senior leadership
- Equally capable across commercial strategy and practical implementation, not advisory only
- Experience with channel, referral, or partnership strategies in high-trust B2B environments
Avenir Talent Partners is a talent and executive search firm that sources and places fractional and interim commercial leaders with established B2B businesses. The firm works across professional services, legal, insurance, and related sectors, connecting experienced executives with organisations seeking structured growth leadership.
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