Interim Brand Marketing Director

Reporting to the Chief Marketing Officer, the Interim Brand Marketing Director is responsible for defining and delivering the strategic brand direction for Vertu Motors across all customer touchpoints. The role covers PR, YouTube, social media, content, graphic design and audio-visual production, leading a team of more than 20 professionals to drive brand awareness, engagement and reputation across the UK.

The role demands strong commercial awareness and the ability to connect marketing activity to measurable outcomes. All marketing communications must remain compliant with FCA requirements and internal governance standards. Regular office presence at Team Valley, Gateshead is required given the leadership responsibilities involved.

• Define and deliver the strategic brand direction across all customer touchpoints and channels.
• Lead reputation management across PR, YouTube and social media, acting as the senior escalation point for brand and compliance issues.
• Oversee creative production across the Studio, Content and Audio-Visual teams, ensuring assets are delivered to agreed standards.
• Maintain brand governance, tone of voice and visual identity consistently across all stakeholder groups.
• Ensure all marketing activity meets FCA compliance requirements and internal approval processes.
• Lead, coach and develop a team of marketing, creative and communications professionals, setting clear objectives and performance expectations.

• Significant senior experience across brand marketing, PR, social media, content and creative leadership.
• Proven track record leading high-performing in-house creative and communications teams.
• Strong agency relationship management and integrated marketing programme delivery experience.
• Solid understanding of marketing compliance and governance within a regulated environment.
• Exceptional judgement when managing reputational, compliance or brand-sensitive matters.
• Experience establishing and maintaining brand governance and creative standards across complex organisations.

Vertu Motors plc is one of the UK's largest automotive retail groups, operating a network of dealerships across England, Scotland and Wales. The business focuses on delivering strong customer experiences and building a recognised brand in the competitive automotive retail sector.