Associate Director, US Integrated Marketing (Interim)

Bumble Inc. is seeking an interim Associate Director to lead its US Integrated Marketing function for an 8-month period covering a maternity leave. Sitting at the intersection of brand strategy, creative storytelling, and cross-channel execution, this role is responsible for driving brand relevance and favourability across the US market. The successful candidate will manage a team of four direct reports and collaborate closely with creative, communications, media, product marketing, and growth teams.

The role requires translating business objectives into cohesive integrated marketing strategies, overseeing influencer and creator programmes, managing agency relationships including UTA, aligning paid media strategy, and maintaining campaign momentum throughout the transition period. A data-driven approach to measuring campaign effectiveness and brand impact is central to the position.

• Lead development and execution of integrated go-to-market plans and brand campaigns across the US market
• Manage external agency and internal partner relationships, including brief writing, creative review, and campaign performance reporting
• Oversee the US influencer and creator programme, guiding strategy and day-to-day execution across macro and micro creator workstreams
• Collaborate cross-functionally with creative, PR, media, product marketing, partnerships, and growth teams to drive cohesive plans against business metrics
• Provide leadership and direction to four direct reports, ensuring strategic alignment and consistent execution across all workstreams
• Monitor campaign effectiveness using data and metrics, sharing in-market learnings and making strategic recommendations on paid media mix

• 8-10 years of experience in brand, integrated, or strategic marketing, ideally within consumer tech, lifestyle, or culturally-driven brands
• Demonstrated track record of launching multi-channel campaigns that deliver both emotional resonance and measurable results
• Strong leadership experience overseeing channel leads and guiding overarching marketing strategy
• Experience managing celebrity, talent, influencer, or creator partnerships, including agency relationships
• Solid analytical skills with the ability to use data and metrics to assess campaign performance and inform decisions
• Ability to step into an ongoing team quickly, manage competing priorities, and hand back initiatives smoothly at coverage end

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. Founded by Whitney Wolfe Herd in 2014, Bumble was among the first dating apps built with women at the centre. The platform enables people to build healthy and equitable relationships across dating and friendship, with Badoo serving as one of the earliest pioneers of mobile and web dating products.