Fractional Glossary Terms

 frak-shuh-nl es-ee-oh kop-ee-rahy-ter (noun)

A Fractional SEO Copywriter is a search-optimized content strategist and writer hired on a part-time or project basis to improve a brand's visibility in search engines - without the cost or overhead of a full-time hire.

They blend conversion-driven copywriting with technical SEO know-how, crafting pages, blogs, landing content, and metadata that attract, engage, and convert ideal users.

Think: the person who writes like a human, ranks like a machine, and works only when you need them.

Hiring for this? See the fractional SEO and Content Lead hiring page for when to bring one in, what the engagement looks like, and how Fractionus places them.