Fractional Glossary Terms

frak-shuh-nl cheef rev-uh-nyoo of-uh-ser (noun)

A Fractional CRO is a senior revenue executive hired on a part-time or contract basis to own the full revenue function - sales strategy, pipeline management, team performance, and growth targets - without the cost of a full-time appointment.

They're the person who looks at your revenue engine and knows exactly what's broken: whether that's a leaky funnel, an under-coached sales team, a misaligned go-to-market, or all three at once.

For scaling businesses hitting a revenue ceiling, a Fractional CRO brings the pattern recognition and execution capability to break through it - on a timeline and budget that makes sense.

Think: the revenue leader who's seen this problem before and knows exactly how to fix it.

Hiring for this? See the fractional CRO hiring page for when to bring one in, what the engagement looks like, and how Fractionus places them.