Fractional Glossary Terms

frak-shuh-nl cheef mar-kih-ting of-uh-ser (noun)

A Fractional CMO is a senior marketing leader engaged on a part-time or project basis to own brand strategy, demand generation, and go-to-market execution - at a fraction of the full-time cost.

They step in where marketing has stalled, scaled poorly, or never had real leadership. They build the strategy, set the direction, align the team, and get things moving - then stay as long as you need them.

For businesses that need more than a marketing manager but aren't ready to commit to a six-figure salary, a Fractional CMO is the lever that unlocks serious growth.

Think: the marketing brain your business deserves, without the full-time price tag.

Hiring for this? See the fractional CMO hiring page for when to bring one in, what the engagement looks like, and how Fractionus places them.