Sara Valentina

Fractional CRM & Loyalty Expert — Melbourne, AUS

I have worked for over 15 years as a marketing automation and CRM strategist across both corporate and startup environments. She specialised in designing and optimising impactful customer engagement and loyalty programs. As I always say, “There’s a lot of truth in the idea that nothing is more powerful than your own customers promoting your products and services.”

Experience: 15 Years

Skills: Marketing Automation, Email Marketing (DMARC, SPF, SKIM, Email Delivery, IP Warming), Loyalty Program, CRM, Customer Journey Mapping, Personalization, Data Analysis, A/B testing, Retention Marketing, Customer lifecycle management, System integration, Data Privacy Compliance, Spam Act 2003 Compliance, Consumer Law, CCCFA, NCCP Act,

Tools: Salesforce Marketing Cloud, Pardot/ Marketing Cloud Account Engagement, Brevo, Attio, Salesforce Loyalty Management Software, Salesforce CRM/Sales Cloud,

Certifications: Postgraduate Diploma in Business PGDipBus, ADMA IQ Digital Marketing, Salesforce Certified Marketing Automation Specialist, Bachelor of Architecture and Civil Engineering.

Brands: Just Group, GE Capital, BBC news, Gucci, SkyCity, Fisher Funds, DuPoint Pioneer, 9Spokes, Briick.com

Industries: Finance, Fintech, Proptech, eCommerce, Media, Gaming, Luxury Retail, Retail