Sam Dillon

Fractional CFO — Melbourne, AUS

I help eCommerce and CPG brands turn financial chaos into clarity—and growth. With over 15 years of experience as a strategic finance partner to founders and fast-growing SMEs, I specialize in unlocking cash flow, optimizing profitability, and building scalable financial systems that support real expansion.

From bootstrapped startups to 8-figure D2C brands, I’ve worked across global markets as a trusted fractional CFO. I bring structure to finance functions, guide decision-making with data, and help leadership teams go from reactive to proactive.

Skills: Cash flow modeling,, Ad spend efficiency, International Expansion, Unit economics

Tools: Xero, Quickbooks, Shopify

Brands: Freddy, We Are Brands, Eightx