Featured Fractional CFO

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Sam Dillon

Fractional CFO — Melbourne, AUS

About

I help eCommerce and CPG brands turn financial chaos into clarity—and growth. With over 15 years of experience as a strategic finance partner to founders and fast-growing SMEs, I specialize in unlocking cash flow, optimizing profitability, and building scalable financial systems that support real expansion.

From bootstrapped startups to 8-figure D2C brands, I’ve worked across global markets as a trusted fractional CFO. I bring structure to finance functions, guide decision-making with data, and help leadership teams go from reactive to proactive.

Experience

Experience: 13 Years

Certifications: CPA

Brands: Freddy, We Are Brands, Eightx

Industries: Fashion, Food, Finance

Talents

Tools: Xero, Quickbooks, Shopify

Skills: Cash flow modeling,, Ad spend efficiency, International Expansion, Unit economics

“Sam is one of the most diligent and experienced finance leaders I’ve had the pleasure of working with. It’s rare to find a finance director who not only possesses exceptional financial acumen but also has a deep commercial understanding"

— Richard Hadler, Founder | Investor | Author