Lead growth strategy and brand development for an established Australian fashion brand expanding in the US market.
Partner with SPELL's CEO and leadership team to scale the brand's US presence with strategic focus. The company has built a strong foundation in Australia and established initial US market presence, now seeking to refine positioning and accelerate growth with commercial clarity.
This strategic partnership role offers real influence across brand, product, and commercial decisions. You'll shape how SPELL grows in the US market while maintaining global brand coherence, focusing on momentum rather than reinvention.
- Accelerate existing US presence by sharpening positioning and unlocking growth opportunities
- Identify missed opportunities across channels, customers, and messaging
- Build clear, commercially grounded growth roadmaps
- Elevate integration between brand building and performance marketing
- Apply strong US market lens whilst maintaining global brand integrity
- Serve as senior marketing partner to leadership team
- Proven experience scaling brands in the US market, ideally in fashion or consumer goods
- Deep understanding of brand building and performance marketing balance
- Strong grasp of customer acquisition and repeat behaviour drivers
- Ability to cut through noise and focus on impactful priorities
- Comfortable setting strategic direction and pressure testing execution
- Experience in fashion or consumer brand environments preferred
SPELL is a scale-up fashion brand with strong presence in Australia and established US operations. The company focuses on building deeply connected, high-performing brand experiences and scaling growth internationally whilst maintaining brand coherence.
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