USA Fractional CMO (B2C Subscription)

JobHire.AI seeks a fractional CMO to restart their marketing with measurable, manageable systems. You'll implement predictive unit economics and establish a fast growth process where hypotheses, tests, and decisions are streamlined across market fit, channels, and monetisation.

This strategic and hands-on role requires understanding their data stack quickly and delivering clear results within 30-60 days. You'll manage spend across Google, Meta and other channels through predictive ROI models whilst building weekly transparency dashboards.

• Develop growth marketing strategy and implement predictive channel-level unit economics for budget decisions
• Establish end-to-end funnel metrics from creative to activation across product segments
• Run hypothesis-driven test cycles with standardised experiments and clear kill criteria
• Build attribution stack to reach 85% coverage and identify where attribution breaks
• Manage advertising spend across Google and Meta through predictive ROI models
• Audit and restructure marketing team with clear ownership areas and KPIs

• Proven B2C subscription scaling experience with MRR growth accountability
• Strategic and hands-on expertise in ad platforms, data analysis, and ROI discipline
• Technical depth in events, pixels, data pipelines, and attribution stacks
• Experimentation-focused approach with high testing velocity and learning loops
• Cross-functional mindset spanning marketing, product, and engineering teams

JobHire.AI is an AI-driven job search platform that automates applications for users, helping them secure interviews faster. The company is profitable with 35% month-over-month growth, employs 40 people, and has backing from notable investors including Deel Ventures.