Build clear positioning and demand generation strategies that drive measurable business momentum through rapid go-to-market diagnosis and stakeholder alignment.
Companies need clear positioning, demand that converts, and a brand that holds under pressure. This interim CMO role focuses on stepping in quickly to align stakeholders and deliver measurable momentum when stakes are high.
You'll diagnose go-to-market effectiveness, tighten positioning and narrative, build demand engines that connect awareness to revenue, and optimise spend whilst improving impact. The engagement requires balancing brand and performance marketing in a unified approach rather than isolated silos.
- Diagnose go-to-market performance including ICP, messaging, channel effectiveness, pipeline mathematics, and conversion rates
- Tighten positioning and narrative for both internal teams and market-facing communications
- Build comprehensive demand engines covering campaigns, lifecycle marketing, partnerships, and sales enablement
- Lead integrated brand and performance marketing strategies that translate awareness into revenue
- Optimise marketing spend and improve impact through CAC/LTV analysis, funnel velocity, and practical attribution
- Align with Sales, Revenue leadership, and CEO on priorities, targets, and weekly operational cadence
- Current or former CMO, VP Marketing, or senior GTM leader with ownership of business outcomes across revenue and pipeline
- Proven ability to diagnose quickly, prioritise effectively, and create momentum within first 30-60 days
- Experience leading in complex organisations, growth companies, PE-backed businesses, or resource-conscious environments
- Strong cross-functional operator with credibility across CEO, Sales, Product, Finance, and board level
- Commercially minded leader connecting marketing strategy to pipeline, revenue, and enterprise value
- Comfortable with ambiguity, transformation, leadership transition, or growth pressure scenarios
LCH | Search specialises in executive search and talent bench building within marketing and go-to-market leadership, focusing on senior interim and fractional executive placements in the services sector.
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