Fractional CMO

The Fractional CMO will serve as lead engagement executive for designated law firm clients, joining their leadership teams to oversee complete marketing transformations. This role involves implementing a proven 4-step process: marketing audit and assessment, business and go-to-market strategy development, initiative creation and implementation, and performance assessment and optimisation.

Success requires balancing management oversight between client organisations, outsourced resources, and personal execution to deliver quick wins from day one while building sustainable long-term growth. The position demands 15+ years of marketing leadership experience in legal, professional, or financial services sectors.

• Develop and implement strategic marketing transformations for designated law firm clients
• Join client leadership teams and manage marketing function transformations
• Conduct marketing audits and assessments for client organisations
• Create comprehensive business and go-to-market strategies
• Oversee implementation of marketing initiatives and tactics
• Manage relationships with outsourced agencies and freelance resources

• Bachelor's degree in marketing, communications, or related field required
• 20+ years of marketing experience with minimum VP level, ideally CMO
• Minimum 5 years leading marketing organisations within companies
• Experience in law firms, professional services, or financial services required
• Demonstrated success in digital marketing, branding, and strategic planning
• Executive presence working with C-Suite executives and leadership teams

Law Firm Fractional CMOs specialises in providing outsourced marketing leadership to law firms across the United States. The company focuses on transforming marketing functions into growth engines through strategic and operational expertise in the legal services sector.