Build category creation strategy for subscription-based legal services targeting founders through content, paid campaigns, and partnerships during 90-day sprint.
Elite Legal Strategy seeks an operator to own front-end growth for their new subscription-based legal service category. This is not a traditional brand or ads role, but a category creation position focused on making subscription legal counsel legible to founders who don't yet know this service exists.
The firm offers ongoing legal infrastructure including contract review, risk management, and strategic advisory starting at $995/month. With technical stack and outbound systems in place, the focus is building the demand engine to convert the right founders into recurring members.
- Build and execute category narrative across content, ads, and founder-led visibility
- Run paid campaigns on Meta and LinkedIn against tight ICP filters
- Design lead magnets that filter for high-intent buyers
- Manage attribution from first touch to subscription conversion
- Coordinate founder-led LinkedIn content strategy
- Identify partnership opportunities with fractional CFOs, startup advisors, and accelerators
- Demand generation experience in professional services, B2B services, or subscription businesses
- Hands-on capability in Meta Ads Manager and LinkedIn Campaign Manager
- Track record of building demand engines from zero
- Strong positioning and copywriting instincts
- Available during US business hours
- Reliable, punctual, and well-prepared
Elite Legal Strategy is a boutique Los Angeles law firm building subscription-based outside general counsel services for founders. Founded by two attorneys with Am Law 60 backgrounds and nearly two decades of Fortune 100 experience, the firm combines legal expertise with innovative subscription service delivery.
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