Fractional CFO

The Good Feet Store, a growing 25-unit retail franchise network, requires a Fractional CFO to provide senior financial leadership on a part-time basis of 10 to 20 hours per week. The role centres on turnaround capability, margin protection, and building the financial infrastructure needed to support expansion to 50 or more units.

The successful candidate will partner directly with the CEO and COO to deliver financial clarity across budgeting, forecasting, cash management, and EBITDA optimisation. Responsibilities extend to accounting oversight, compliance, franchise reporting, and evaluating growth decisions including new unit economics, SBA financing, and capital deployment. This is a hands-on operator role suited to someone experienced in multi-unit retail or franchise environments.

• Advise the CEO and COO on cost structure, capital allocation, and financial risk management across the franchise portfolio
• Build and maintain multi-year financial models, rolling cash flow forecasts, and unit-level P&L analyses
• Lead the annual budgeting process and develop scenario planning frameworks tied to EBITDA targets
• Oversee month-end close, internal controls, and compliance with GAAP and franchise reporting standards
• Identify cost reduction opportunities across labour, COGS, occupancy, and overhead, and lead vendor renegotiations
• Evaluate new unit economics, prepare lender and investor financial packages, and advise on recapitalisation or exit planning

• 12 or more years of progressive finance experience, including at least 3 to 5 years at CFO or VP Finance level
• Background in multi-unit retail, franchise, restaurant, or consumer-facing business environments
• Demonstrated track record in cost reduction, cash optimisation, and EBITDA improvement
• Hands-on experience with accounting oversight, month-end close processes, and internal controls
• Strong working knowledge of GAAP and franchise financial reporting requirements
• Familiarity with SBA lending, commercial real estate financing, and cloud accounting platforms such as QuickBooks or NetSuite is advantageous

The Good Feet Store operates a retail franchise network of 25 units focused on consumer health and wellness. The business is in an active growth phase, expanding its physical footprint while building the financial infrastructure required to support scalable, profitable operations.