Fractional CFO

Daily Driven Exotics is a YouTube and social media-powered automotive brand generating revenue across platform advertising, brand partnerships, merchandise, events, and licensing. The business is at a scaling stage and requires a Fractional CFO who understands how content performance and audience growth connect directly to financial outcomes.

This is a strategic leadership position focused on building robust financial systems, multi-revenue modelling, and cash flow planning suited to a variable, creator-driven environment. The ideal candidate will advise leadership on hiring structures, compensation planning, and positioning the business for future strategic partnerships or investment.

• Build and manage financial models across all revenue streams including platform ad revenue, sponsorships, and ecommerce
• Forecast revenue tied to YouTube and social performance, sponsorship pipelines, and merchandise launches
• Establish structured financial reporting across every revenue channel
• Improve cash flow planning to account for variable, creator-driven income timing
• Advise leadership on team scaling, contractor versus employee structures, and compensation planning
• Prepare the business for continued growth, strategic partnerships, and potential future investment

• Prior experience as a Fractional CFO or senior finance leader within creator-led or media-driven businesses
• Demonstrated track record managing multiple revenue streams such as platform ad revenue, brand sponsorships, and ecommerce
• Experience building financial systems during high-growth or scaling phases
• Comfortable operating in fast-moving, non-traditional revenue environments
• Strong communication skills with the ability to translate financial data into actionable strategy
• Based in North America

Daily Driven Exotics is a creator economy automotive brand built around content, community, and culture. Operating across YouTube and social platforms, the company generates revenue through advertising, brand partnerships, merchandise, and events, and is currently in an active scaling phase.