Area Vice President – Employee Benefits & PEO Advisory

This consultative sales role covers the South Florida territory, requiring the appointed Vice President to prospect and build a long-term book of business across a broad range of workforce solutions. Unlike a traditional PEO or insurance brokerage position, the model allows advisors to recommend the most suitable option for each client, spanning PEO arrangements, open-market benefits, level-funded and self-funded health plans, HR technology, payroll, and property and casualty insurance.

Compensation includes a base salary of $75,000 to $100,000, negotiable based on experience and production history, with commissions on all written business including cross-sold services. Candidates must hold or be willing to obtain a Health and Life Insurance Licence. This is a new business development role, not an account management position.

• Generate new business opportunities through outbound prospecting, cold calling, LinkedIn outreach, email campaigns, and referral partner development
• Advise employers on PEO solutions, including cost analysis, workers compensation strategies, and HR support options
• Consult on employee benefits structures including fully insured, level-funded, self-funded, and alternative funding arrangements
• Identify and develop cross-selling opportunities across property and casualty insurance, payroll, HR technology, and compliance services
• Manage pipeline activity and opportunity tracking using Zoho CRM, SalesLoft, and LinkedIn Sales Navigator
• Build and maintain relationships with CPAs, HR consultants, private equity contacts, and other centres of influence

• Demonstrated track record in consultative sales within employee benefits, PEO, or related workforce solutions
• Current Health and Life Insurance Licence or willingness to obtain one
• Experience with CRM platforms and structured sales activity management
• Ability to prospect independently and develop a referral network across South Florida
• Strong advisory skills with the ability to analyse and compare workforce solutions across multiple funding models

Crawford Thomas Recruiting is a nationally operating consulting organisation focused on employee benefits, PEO advisory, HR technology, payroll, and insurance services. The business operates with an entrepreneurial culture and a consultative model designed to match clients with the most appropriate workforce solutions.