Fractional Head of Sales

Reflow seeks a Fractional Head of Sales to establish and scale their founding sales team whilst supporting a founder-led sales approach. You'll own the complete go-to-market engine including strategy and execution. This role involves building sales infrastructure from the ground up for a workforce intelligence platform that helps teams understand and optimise work processes.

Partners respond enthusiastically to initial demos, creating a foundation for repeatable growth. You'll work closely with the founder/CEO to transform early traction into systematic revenue generation through strategic team building and process development.

• Oversee AE hiring process and define ideal founding AE profiles for the startup
• Build comprehensive AE onboarding plans with 30/60/90 day goals and KPIs
• Coach account executives through call reviews and ongoing feedback sessions
• Define revenue targets and develop corresponding hiring plans
• Build sales processes and select appropriate software tooling
• Act as strategic thought partner to founder/CEO throughout sales development

• CRO or VP Sales experience at SaaS startups with proven growth track record
• Mid-market or enterprise SaaS sales experience with ACVs of $50K-$100K+
• Significant management experience hiring founding AEs and coaching teams
• Comfortable working hourly basis with efficient time tracking
• Based in USA or Canada
• Experience setting ambitious targets and achieving them consistently

Reflow is a startup developing a workforce and workflow intelligence platform aimed at helping teams optimise how work is done. The company operates within the SaaS industry and is focused on growth through building a scalable sales function.