Fractional Head of Marketing

Academic Families requires fractional senior marketing leadership to oversee the function day to day. The successful candidate will develop strategy alongside the Head of Business Development, manage and develop a small in-house team, and own positioning and brand for a premium guardianship and admissions consultancy serving ultra-high-net-worth international families across SE Asia, LATAM, and Africa.

The role demands credibility marketing to discerning global audiences, a working understanding of the education and professional services sectors, and the ability to embed quickly and operate autonomously. HubSpot is central to both the marketing and business development functions, and the incoming leader will need sufficient platform fluency to direct output and quality-check the team's work.

• Assess current marketing capability, identify gaps, and recruit to fill them while managing team workload, coaching, and performance
• Develop marketing strategy jointly with the Head of Business Development, aligned to regional growth priorities
• Own brand positioning and consistency for a premium, relationship-led consultancy serving UHNW international families
• Set and oversee the content and demand-generation plan, executed through the team's HubSpot capability
• Translate business priorities into marketing plans and campaign calendars
• Report on marketing performance to the Managing Director, connecting activity to pipeline and revenue outcomes

• Proven marketing leadership experience at CMO or Head of Marketing level, including managing and developing a small team
• Direct experience marketing to global UHNW audiences, with an understanding of the discretion and trust-building this requires
• Background in education and/or professional services marketing; experience with international schools, boarding, or admissions is a strong advantage
• Comfortable operating fractionally, with the ability to embed quickly, work autonomously, and prioritise effectively
• Working fluency with HubSpot or equivalent CRM and marketing automation platforms
• Bachelor's degree or equivalent in marketing, with 10 or more years of digital marketing experience

Academic Families is a premium guardianship and admissions consultancy serving ultra-high-net-worth international families. The company operates across key global regions and specialises in education sector support, combining relationship-led consultancy with a strong commitment to safeguarding and child protection.