Lead growth initiatives for AI supply chain software targeting wholesale distributors. Build pipeline generation and position against legacy ERP systems.
Operlinx seeks a CMO to drive growth in the AI supply chain software market. The ERP industry relies on outdated systems built before smartphones existed, while distributors need solutions that can learn, predict, and adapt. You'll help capture this underserved market with a modern alternative to legacy ERP tools designed specifically for wholesale distributors.
This role focuses on building scalable marketing systems that compound over time, generating consistent pipeline and establishing Operlinx as the category leader in AI-powered supply chain operations.
- Launch paid acquisition channels targeting high-intent B2B buyers
- Build outbound marketing systems generating qualified pipeline consistently
- Develop inbound content engine attracting organic traffic from target segments
- Create marketing operations that improve efficiency and scale monthly
- Position Operlinx as the leading AI supply chain platform
- Drive measurable revenue outcomes through integrated marketing campaigns
- Proven experience building pipeline at early-stage B2B SaaS companies
- Track record marketing to SMB operations decision-makers
- Experience launching outbound campaigns generating consistent qualified leads
- Success building paid channels converting to measurable revenue outcomes
- Ability to demonstrate specific revenue results with concrete numbers
Operlinx develops an AI-powered supply chain operating system designed to replace legacy ERP systems for small and mid-sized wholesale distributors. The company focuses on delivering practical, technology-driven solutions to optimise inventory, sales, purchasing, and operations.
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