Fractional Chief Marketing Officer

Operlinx seeks a strategic marketing leader to capture an underserved market segment by positioning their AI-powered supply chain platform as the modern alternative to legacy ERP systems. The role involves building a comprehensive marketing engine that generates qualified pipeline through multiple channels.

Success means establishing paid channels that deliver high-intent buyers, creating an outbound motion that generates consistent qualified pipeline, building an inbound engine attracting organic traffic, and developing a marketing approach that compounds in strength and efficiency each month whilst positioning Operlinx as the market leader.

• Develop and execute comprehensive growth strategies for early-stage B2B SaaS platform
• Build paid marketing channels that convert into measurable revenue
• Create outbound marketing motions generating consistent qualified pipeline
• Establish inbound marketing engine attracting qualified organic traffic
• Design marketing systems that compound effectiveness over time
• Position Operlinx as the market leader in AI-powered supply chain solutions

• Proven track record building pipeline at early-stage B2B SaaS company
• Experience marketing to SMB operations buyers and decision makers
• Demonstrated success driving outbound motions generating consistent qualified pipeline
• Track record building paid channels converting into measurable revenue
• Ability to provide specific revenue outcomes with supporting numbers
• Understanding of supply chain and distribution industry dynamics

Operlinx develops an AI-powered supply chain operating system designed to replace legacy ERP systems for small and mid-sized wholesale distributors. The company focuses on delivering practical, technology-driven solutions to optimise inventory, sales, purchasing, and operations through modern technology built with AI at its core.