Fractional Chief Marketing Officer

Operlinx is seeking a Fractional CMO to capture an underserved market segment of wholesale distributors looking to replace legacy ERP systems. The ERP market is dominated by outdated software built before smartphones existed, while Operlinx offers an AI-powered solution that can learn, predict, and adapt to modern distribution workflows.

You'll be responsible for positioning Operlinx as the market leader and building a marketing motion that compounds monthly. This role requires developing multiple channels including paid advertising, outbound campaigns, and inbound organic strategies to generate qualified pipeline consistently.

• Build paid channels that generate high-intent buyers into the pipeline
• Develop outbound motion to create qualified pipeline consistently
• Create inbound engine that attracts qualified organic traffic
• Design marketing motion that compounds and improves efficiency monthly
• Position Operlinx as the market leader in AI supply chain solutions
• Drive measurable revenue outcomes through strategic marketing initiatives

• Proven track record of building pipeline at early-stage B2B SaaS companies
• Experience marketing to SMB operations buyers and decision-makers
• Track record of driving outbound motions that generate consistent qualified pipeline
• Experience building paid channels that convert into measurable revenue
• Ability to demonstrate specific revenue outcomes with quantified results

Operlinx is a startup developing an AI-powered supply chain operating system designed to replace legacy ERP systems for small and mid-sized wholesale distributors. The company focuses on delivering practical, technology-driven solutions to optimise inventory, sales, purchasing, and operations.