Fractional Chief Marketing Officer

Operlinx is targeting a massive underserved market with their AI-powered supply chain operating system. The ERP industry is dominated by outdated software, whilst distributors need modern solutions that can learn, predict, and adapt. This role involves building comprehensive marketing operations from the ground up, establishing paid channels, outbound motions, and inbound engines that compound growth monthly.

Success means generating high-intent buyers, qualified pipeline, and positioning Operlinx as the market leader in this emerging category. The ideal candidate will drive measurable revenue outcomes through strategic marketing initiatives.

• Build and optimise paid advertising channels to generate qualified leads
• Develop outbound marketing motions for consistent pipeline generation
• Create inbound marketing engine to attract organic traffic
• Design marketing strategies that compound effectiveness over time
• Position Operlinx as the leading AI supply chain solution
• Drive measurable revenue outcomes through strategic campaigns

• Proven track record building pipeline at early-stage B2B SaaS companies
• Experience marketing to SMB operations buyers and decision makers
• Successfully driven outbound motions generating qualified pipeline
• Built paid channels that convert into measurable revenue
• Can demonstrate specific revenue outcomes with quantifiable results
• Deep understanding of B2B marketing funnels and conversion optimisation

Operlinx develops an AI-powered supply chain operating system designed to replace legacy ERP systems for small and mid-sized wholesale distributors. The company focuses on delivering practical, technology-driven solutions to optimise inventory, sales, purchasing, and operations in one integrated platform.