Fractional Chief Marketing Officer

Operlinx seeks a CMO to capture market share in the underserved ERP space. The role centres on building comprehensive growth engines for their AI supply chain platform that serves wholesale distributors. You'll establish paid acquisition channels, develop outbound motions, and create inbound marketing systems that generate qualified pipeline consistently.

This position demands someone who can position Operlinx as the market leader whilst building marketing operations that compound in efficiency and effectiveness each month. The ideal candidate brings proven B2B SaaS pipeline generation experience with measurable revenue outcomes.

• Launch and optimise paid channels to generate high-intent buyers
• Build outbound marketing motions that deliver qualified pipeline consistently
• Develop inbound marketing engine to attract organic traffic
• Create compounding marketing systems that improve efficiency monthly
• Position Operlinx as the definitive market leader in AI-driven ERP
• Drive measurable pipeline growth and revenue attribution

• Proven pipeline building experience at early-stage B2B SaaS companies
• Experience marketing to SMB operations buyers and decision makers
• Track record driving outbound motions that generate qualified pipeline
• Built paid acquisition channels that convert to measurable revenue
• Specific revenue outcomes with documented numbers and attribution
• Experience positioning technical products in competitive markets

Operlinx develops an AI-powered supply chain operating system that replaces legacy ERP systems for small and mid-sized wholesale distributors. The startup focuses on delivering practical, modern solutions that optimise inventory, sales, purchasing, and daily operations through intelligent automation and adaptive technology.