Fractional Chief Marketing Officer

Operlinx seeks a CMO to drive growth in the supply chain software market. The company provides an AI-driven ERP solution that helps small and mid-sized wholesale distributors manage inventory, sales orders, purchasing, and accounting. This role focuses on establishing market leadership in a sector dominated by outdated systems, building sustainable growth engines across paid, outbound, and inbound channels.

The ideal candidate will see the massive opportunity in modernising distribution software and has experience converting complex B2B buyers into customers. Success means creating a marketing motion that strengthens monthly whilst positioning Operlinx as the clear market leader.

• Build and optimise paid advertising channels to generate high-intent leads
• Develop consistent outbound marketing strategies for qualified pipeline generation
• Create inbound content engines to attract organic traffic from target audiences
• Design compound marketing systems that improve efficiency over time
• Position Operlinx as the leading solution in supply chain modernisation
• Collaborate with sales team to align marketing efforts with revenue goals

• Proven experience building pipeline at early-stage B2B SaaS companies
• Track record marketing to SMB operations decision makers
• Success driving outbound campaigns that generate consistent qualified leads
• Experience with paid channels that convert to measurable revenue outcomes
• Ability to demonstrate specific revenue results with concrete numbers
• Understanding of complex B2B software sales cycles and buying processes

Operlinx provides an AI supply chain operating system that replaces legacy ERP systems for wholesale distributors. The company helps small and mid-sized businesses manage inventory, sales orders, purchasing, and accounting through modern technology that can learn, predict, and adapt to business needs.