Fractional Chief Marketing Officer

Operlinx seeks a Fractional CMO to drive growth in the supply chain software market. The role involves positioning their AI-powered ERP solution as the market leader for wholesale distributors seeking to replace legacy systems. This opportunity focuses on building comprehensive marketing engines that generate measurable pipeline and revenue outcomes in an underserved market ready for disruption.

The ideal candidate will establish paid acquisition channels, develop consistent outbound motion, and create inbound strategies that compound over time. Success means transforming market perception and establishing Operlinx as the go-to solution for modern distribution workflows.

• Establish and optimise paid channels to generate high-intent buyers
• Develop outbound marketing motion for consistent qualified pipeline
• Build inbound engine to attract qualified organic traffic
• Create marketing strategies that compound and improve monthly efficiency
• Position Operlinx as the definitive market leader
• Drive measurable revenue outcomes through integrated marketing approach

• Proven track record building pipeline at early-stage B2B SaaS companies
• Experience marketing to SMB operations buyers and decision makers
• Demonstrated success driving outbound motions for qualified pipeline generation
• Built paid channels that convert into measurable revenue results
• Ability to provide specific revenue outcomes with documented numbers
• Understanding of ERP and supply chain software market dynamics

Operlinx develops AI-powered supply chain operating systems that replace legacy ERP solutions for wholesale distributors. Their modern technology platform manages inventory, sales orders, purchasing, and accounting operations while providing predictive capabilities that traditional systems cannot match.