Lead growth initiatives for AI-driven supply chain operating system targeting wholesale distributors with focus on pipeline generation and market positioning.
Operlinx seeks a CMO to drive growth for their AI supply chain operating system. The role focuses on establishing market leadership in the wholesale distribution ERP space, building comprehensive marketing motions from paid channels to organic traffic generation.
Success metrics include creating consistent qualified pipeline through both outbound and inbound strategies, optimising conversion across all channels, and positioning the company as the market leader in AI-powered distribution software.
- Build and optimise paid marketing channels to generate high-intent prospects
- Develop outbound marketing strategies for consistent qualified pipeline
- Establish inbound marketing engine to attract organic traffic
- Create compounding marketing systems that improve efficiency over time
- Position company as market leader in AI-powered ERP solutions
- Drive measurable revenue outcomes through integrated marketing campaigns
- Proven track record building pipeline at early-stage B2B SaaS companies
- Experience marketing to SMB operations decision makers
- Demonstrated success with outbound marketing motions
- Experience building profitable paid acquisition channels
- Ability to show specific revenue outcomes with measurable numbers
Operlinx provides an AI-powered supply chain operating system that replaces legacy ERP systems for small and mid-sized wholesale distributors. The platform combines inventory management, sales orders, purchasing, and accounting in a modern solution designed for real distribution workflows.
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