Fractional CMO (B2C Subscription)

JobHire.AI seeks a results-driven CMO to transform their marketing approach with measurable, predictive unit economics. You'll establish comprehensive funnel metrics from creative to activation, implementing data-driven decision making across all channels.

This role combines strategic oversight with hands-on execution, requiring quick understanding of existing data infrastructure and delivery of clear results within 30-60 days. You'll manage attribution systems, optimise spend across Google and Meta, and build sustainable testing frameworks for rapid growth.

• Develop growth marketing strategy based on predictive channel-level unit economics
• Establish end-to-end funnel metrics across product, market and monetisation touchpoints
• Implement hypothesis-driven testing loops with standardised experiment frameworks
• Manage attribution stack and create plan to achieve 85%+ attribution coverage
• Optimise spend allocation across Google, Meta and other channels using ROI models
• Audit and restructure marketing team with clear ownership areas and KPIs

• Proven B2C subscription scaling experience with MRR growth accountability
• Strategic and hands-on approach with ad platform expertise and ROI discipline
• Technical depth in events, pixels, data pipelines and attribution systems
• Experimentation-first mindset with high testing velocity and competitor awareness
• Cross-functional collaboration across marketing, product and engineering teams

JobHire.AI is a profitable, fast-growing vertical AI agent that automates job searching for thousands of users. With 35% month-over-month growth and backing from Deel Ventures and unicorn founders, the 40-person team is expanding beyond job placement to comprehensive professional development.