Fractional CMO (B2C Subscription)

Drive growth marketing strategy for an AI-powered job search platform experiencing 35% month-over-month growth. Focus on implementing predictive unit economics, establishing comprehensive funnel metrics, and creating a disciplined testing framework.

This role requires both strategic thinking and hands-on execution across attribution modelling, creative optimisation, and cross-channel budget management. You'll work to rebuild marketing processes around data-driven decision making while maintaining rapid growth momentum.

• Develop growth marketing strategy and implement predictive channel-level unit economics
• Establish end-to-end funnel metrics from creative execution to user activation
• Maintain weekly transparency through dashboards and test reporting
• Execute hypothesis-driven testing cycles with clear decision criteria
• Standardise experiment frameworks with defined metrics and kill criteria
• Audit and restructure marketing team ownership areas and KPIs

• B2C subscription scaling experience with measurable MRR growth
• Strategic and hands-on capability with ad platforms and data analysis
• Technical expertise in attribution stacks, data pipelines, and integrations
• Experimentation-focused approach with high testing velocity
• Cross-functional collaboration across marketing, product, and engineering

JobHire.AI operates a vertical AI agent for automated job search, helping thousands of job seekers secure interviews faster. The profitable company maintains 35% monthly growth with 40 employees and backing from notable investors including Deel Ventures.