USA Fractional CMO (B2C Subscription)

JobHire.AI is restarting their marketing approach to make it measurable and manageable. They need an ROI-oriented CMO who can understand their data stack quickly and deliver clear results within the first 30-60 days. The role focuses on implementing predictive channel-level unit economics, establishing end-to-end funnel metrics, and running tight hypothesis-test-insight-decision loops.

The position offers the possibility of transitioning to full-time and involves restructuring the marketing team around clear ownership areas, KPIs, and output metrics. Success will be measured by attribution improvements, LTV/CAC optimisation, and sustainable testing cadence with smaller teams.

• Implement predictive channel-level unit economics for daily budget decisions
• Establish end-to-end funnel metrics from creative to activation
• Maintain weekly transparency through dashboards and test status reporting
• Run hypothesis-test-insight-decision loops with standardised experiments
• Manage attribution stack and create plans to reach 85%+ coverage
• Audit and restructure team around ownership areas and KPIs

• B2C subscription scaling track record with personal accountability
• Strategic and hands-on experience with ad platforms and data
• Technical depth in events, pixels, data pipelines, attribution stacks
• Experimentation-first approach with high testing velocity
• Cross-functional mindset across marketing, product, engineering
• Fast iteration capability with strong ROI discipline

JobHire.AI is a vertical AI agent for automated job search, helping thousands of job seekers land interviews faster. The company is profitable from day one, growing 35% month-over-month, and employs 40 people with backing from Deel Ventures and unicorn founders.