Build demand engine and category creation strategy for subscription-based legal services targeting founders during 90-day sprint.
Elite Legal Strategy needs someone to own the front end of growth for their category creation initiative. This boutique Los Angeles law firm offers subscription-based outside general counsel services to founders, but the market doesn't yet understand this category exists.
Your mission is to build and execute the demand engine across content, paid campaigns, lead magnets, and strategic partnerships. This is a hands-on 90-day sprint role focusing on making the category legible and converting qualified founders into recurring members.
- Build and execute category narrative across content, ads, and founder-led visibility
- Run paid campaigns on Meta and LinkedIn against targeted ICP filters
- Design lead magnets that filter for high-intent buyers
- Manage attribution from first touch to subscription conversion
- Coordinate founder-led LinkedIn content strategy
- Identify partnership opportunities with fractional CFOs, startup advisors, and accelerators
- Demand generation experience in professional services, B2B services, or subscription businesses
- Hands-on capability in Meta Ads Manager and LinkedIn Campaign Manager
- Track record of building demand engines from zero
- Strong positioning and copywriting instincts
- Available during US business hours
- Reliable, on time, and prepared for sprint execution
Elite Legal Strategy is a boutique Los Angeles law firm building subscription-based outside general counsel services for founders and operators. Founded by two attorneys with Am Law 60 backgrounds and nearly two decades of Fortune 100 experience, they offer legal infrastructure starting at $995/month including contract review, risk management, and strategic advisory.
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